Usually I get bored with a coffee after a few weeks and switch brands. But so far I’ve been drinking this coffee for two months and now about to order more. It’s flavor, full body, tastes great either black or with cream and sugar. I can’t say I’ve ever had a coffee that tasted as good either way. I first tried it in one of the sampler packs, now I find I myself buying it on its own. I recommend it highly.